Publishing Experience

Senior Category Manager, Product Strategy for Kids & Teens

Callisto Media

  • Researched, developed, and refined 30+ children’s nonfiction book outlines per year, including narratives, workbooks, guides, activity books, and journals.

  • Streamlined preproduction outlining stage by creating series outline templates, outline best practices, and archetype outline categorization system.  

  • Used data analytics coupled with a methodical analysis of Amazon customer reviews and title lineups to ensure successful book product development.

August 2022-October 2022

Executive Editor

Content Production for Kids & Teens

Callisto Media

  • Collaborated with Product Strategy, Design, and Production Editorial to define, develop, and successfully publish approximately 50-75 titles per year.

  • Managed a team of 4-8 editors, each responsible for the development and production of 10-15 nonfiction titles in multiple formats for ages 0-18.

  • Oversaw the day-to-day development, quality, and production of the Kids & Teens titles on my team’s list. Ensured projects stayed on time and within budget. 

  • Served as the Executive Editor overseeing the fast-paced Custom Book Production arm of the business, collaborating with the Strategy, Design, and Sales teams to produce custom products for clients like Five Below and Barnes and Noble.

August 2021-August 2022

Executive Editor

Content Quality Management for Kids & Teens

Callisto Media

  • Worked to define and establish overall quality standards for Callisto’s products –including standards for target audience, UX, author biases, and more -- by researching and analyzing product and consumer data and needs.

  • Reviewed book covers, interiors, and proofs to ensure quality, raising red flags for products that did not uphold standards and customer requirements.

  • Worked with Revenue teams on product performance at e-tail to improve the book product and webpage presentation to the consumer.

  • Collaborated with the Strategy team to launch Callisto’s first list of flash cards, establishing viability through market research and data,  then strategically  developing content, structure, and best UX.

July 2020 - August 2021

January 2019 - July 2020

Senior Editor, Editorial Production for Kids & Teens

Callisto Media

  • Developed, outlined, and edited 15-20 children’s nonfiction titles per year for ages 0-18, managing production from conception to publication. 

  • Mentored editors new to children’s books on content for different ages and stages, children’s author outreach, and age-appropriate design.

  • Used data analytics to understand the competitive landscape, determine a successful market opportunity, and develop a strong book strategy.

  • Analyzed competition and market feedback to understand consumers’ needs and overtake competitors’ market share in a given space.

  • Worked closely with authors, illustrators, freelance contributors, and other departments to execute the best possible project.

  • Collaborated with Design, Marketing, and Sales, to create an appealing package that meets clear positioning guidelines in the marketplace.

July 2011 - January 2019

Senior Editor, Trade Division,

Ages 0-12

Scholastic

  • Acquired, edited, and oversaw 15-20 fiction and nonfiction titles for ages 0-12 per calendar year, managing production from acquisitions to publication.

  • Developed and nurtured relationships with contributors, agents, packagers.

  • Ran P&Ls, participated in auctions, made deal offers, and negotiated contractual details. 

  • Managed and mentored Associate Editor and oversaw her books' day-to-day development.

  • Crafted decks, presentations, and copy for acquisitions, series launches, fact sheets, metadata, catalog, covers, online, and marketing.

  • Presented at sales conferences, acquisitions meetings, and industry organizations such as SCBWI.

Address

Clifton, New Jersey

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